21 Reasons Why Every Business Needs Email Marketing in 2024

Email Marketing can leverage the growth of your business starting today!

Here are the 21 reasons why every business needs email marketing in 2024.

As a small business owner, solo entrepreneur or even freelancer, competing every day with thousands of businesses, you should be aware of any edge of advantage that you can apply to your organization or even freelance jobs.

Of all the marketing strategies out there, the one that continues to prove its worth time and time again is email marketing. 

Maybe you are asking if email marketing is the best strategy out there, or even if it’s worth it in 2024. Rest assured, we’ll show you how leveraging the power of email will change for good the way you connect with your customers and drive your business forward.

Email Effectiveness and Reach

1. Email Delivers Your Message

You know that anticipation you feel when you open your inbox, when you are expecting an email?  Well, your customers experience it too. 

1. Email is a one to one communication, just like the old times letters between lovers.
2. It’s confidential and personal. Delivered directly to your inbox. 
3. Both parties agreed that this email communication it’s adequate. 
4. Your Message is delivered in one click.  

This shared experience is what makes email an incredibly effective tool for reaching your target audience. You press send, and voila! Your message lands directly in the hands of your audience. That’s the beauty of email—it’s direct, personal, and invariably, there’s always an inbox waiting to be reached.

2. Everyone Uses Email

Almost all the people on the planet use email. From big corporations to your grandparents use it. And it’s still expanding. It’s easier than making a traditional letter, it’s almost instantaneous, and has no demographic boundaries and even linguistic barriers. Well except for the spam filters. Now it’s part of our daily life. 

Email It’s a common denominator across various customer profiles, which is exactly why your business needs email marketing.

3. Global Reach

With an email you can reach out to anyone in any place on the planet, of course they need an internet connection. The remarkable global reach of email enables your business to cross geographical boundaries easily, this brings the potential of turning your local business into a global operation.

You can develop your list anywhere in the plant, but always make sure you follow the legal and ethical issues of the country you wish to target.

4. Reach People on Any Device

Your customers might be commuting, working, or even lounging on a beach. No matter where they are, your email can reach them on any device. 

“The number of smartphone users is expected to reach 7.1 billion in 2024.” (demandsage.com)

Without taking into account tablets, laptops, smartwatches, and other devices, and focusing solely on the reach of smartphones worldwide for 2024, the accessibility of your content is maximized, further bolstering the reasons why email marketing is so effective.

5. All Other Channels Redirect to Email

If you think about every service sign-up, social media account, newsletter sign-up, online SaaS or even online games, all often link back to an email. This central role makes email marketing the backbone of the digital ecosystem, through which all other digital trails can be connected and integrated into your online marketing strategy.

Performance Measurement and Data

6. Email is Measurable

Your email campaign efforts can be measured. 

With the right online tools such as Google Analytics, you can track a variety of metrics, including:

• Open Rate
• Click-Through Rate (CTR)
• Click-to-Open Rate (CTOR)
• Conversion Rate
• Unsubscribe Rate
• And others

Taking measure of these different metrics will help you make all the necessary adjustments to ensure your campaign translates into Return on Investment (ROI) for your business.

Don’t see this data as just numbers; it’s a direct reflection of what resonates with your customers and will guide you forward in crafting more effective campaigns.

7. Email Marketing Statistics

So, now you know that you can measure a variety of aspects of your email campaigns. Then it’s time to get more insightful information through statistics. Here’s a broader look at the data you can track:

• Delivery and Engagement Rates: Using the measurements on Delivery Rate, Open Rate, Click-Through Rate (CTR), and Click-to-Open Rate (CTOR).
• Subscriber Behavior: Using the measurements on Unsubscribe Rate, Forward Rate, and Spam Complaint Rate.
• Action and Conversion Rates: Conversion Rate with Revenue Generated.
• Tracking Link Performance: Click-Through Rates by Link and Link Location Performance.
• Device and Client Data: Opens by Device and Opens by Email Client.

Most Email Marketing Platforms have built-in analytics and statistical feature tools to help you delve deep into your campaign data. Some popular options are ActiveCampaign, Mailchimp, Constant Contact, and Klaviyo. This platform will provide you with detailed reports on your campaign performance.

Also, often they offer a visual graph of your campaign’s trajectory, allowing you to make informed decisions.

Identifying trends and tracking performance are aspects of email marketing that make it the best choice for keeping your business strategy aligned with your customer’s needs.

Marketing Impact and Brand Awareness

• • 8. Increase Brand Awareness

An effective email marketing strategy can create a familiarity bond of your brand with your customers, thus leading to increased brand recognition. The following relations can be a result of applying the following strategies:

• • • Repetition and Consistency: Emails act as gentle reminders, repeatedly exposing your brand name to subscribers.
    • Building Trustworthiness and Relationships: Your business can establish a personal connection with your audience by providing regular and valuable content through your email campaign.
    • Storytelling and Brand Personality: Emails give your company a platform to showcase your brand’s personality and values through appealing content, storytelling, and visuals.
    • Targeted and Relevant Communication: Segmentation of your audience lets you tailor emails to specific customer interests, ensuring that the content is closely relevant and addresses their needs.
    • Multi-Channel Reinforcement: An email campaign strategy can be integrated through different channels by including calls-to-action (CTA) that encourage your customers to visit your website, follow you on social media, or other brand touchpoints, thus developing your brand presence.

The more familiar and relevant your brand becomes with your customer base through email interactions, the more likely they will remember and engage with your brand in the future.

• • 9. Get Immediate Results

The immediate nature of email means you can see results in real-time. Launch a campaign in the morning and by afternoon, watch as the sales or inquiries roll in. Compared to other marketing mediums, email’s promptness is unmatched.

• • 10. Generate Leads

With robust calls to action and tailored content, email campaigns are adept at turning curious recipients into leads. This isn’t just a fluke; it’s a testament to how often email marketing should be meticulously planned and executed to generate significant conversions.

Now, be aware that  an unbalanced email marketing campaign that prioritizes sales over value can quickly change direction into spam territory.

You can prevent this spam categorization with your customers by planning a strategy to focus on building long-term relationships and providing genuine value to your audience.

• • 11. Grow Your Audience

As your mailing list expands, so does your reach. By looking after these relationships, you are not just growing numbers; you’re expanding a community that believes in your brand. Email marketing helps encourage this connection, providing a foundation for long-term growth for your business.

Customer Engagement and Relationship Building

12. Strengthen Relationships

The personal touch of email creates an intimate channel of communication that strengthens relationships with your customers. 

It builds a dialogue, unlike any other medium, aligning perfectly with the saying, “out of sight, out of mind.” With email, you’re never out of sight.

13. Customer Engagement

The interactive nature of email allows it to drive customer engagement to new heights. Whether it’s through captivating newsletters, community updates, or exclusive deals, the mailbox is a stage for your brand’s story to captivate and engage.

14. Create Personalized Content

You can craft a message specifically for one single customer, that’s the power of personalization in any email marketing campaign. 

By segmenting your audience you can tailor your message to a group of customers or even to a single client if needed. With email you connect on a level that feels intimate and personal with your audience.

15. Build Credibility

Consistent and valuable email content builds credibility. Your customers come to see you not just as a business but as a trusted adviser and a thought leader in your industry. With each email, you’re incrementally building trust with your base. 

Here are some themes ideas that you could write about in your email campaigns to build trust and credibility.

• Industry trends, showcase your team’s qualifications, and your company achievements. Also, you can include certifications or awards that your team or company has.
• When writing, always be upfront about your offerings. Avoid misleading claims! Try to address customer concerns directly and as soon as possible.
• Educate with your content to solve real problems for your audience. You can segment your email listing to offer helpful tips and resources related to your business to specific groups of customers.
• Include customer testimonials and case studies that showcase your success.
• Encourage interaction and feedback to build a two-way communication channel.

16. Automated Workflows

Welcome new subscribers, follow up on purchases, or re-engage dormant customers—automated workflows do the heavy lifting for you. How often email marketing workflows are set up can streamline your engagement efforts, ensuring no customer feels neglected.

Efficiency and Cost-Effectiveness

17. Economic and Cost-Effective

High returns at low costs—email marketing’s efficiency is unparalleled. It’s a lean marketing machine, offering direct access to your audience’s eyeballs without the hefty price tag. This cost-effectiveness is exactly why small businesses should leverage email marketing.

18. Email Marketing has a High ROI

The numbers don’t lie; email marketing often delivers an ROI that other channels can’t. It’s no wonder businesses of all sizes are dedicating a significant portion of their marketing efforts and budget to email. It’s an investment that continues to pay dividends up to 2024.

“According to multiple studies, the average ROI for email marketing comes out to be anywhere between $36 to $40 for every dollar spent.” Omnisend

 

Source: Statista.com 

Targeting and Integration

19. Segmentation

Divide your audience into groups to make messages more relevant, direct, and personalized to each segment. That’s what segmentation is about. 

By breaking down your audience into smaller groups, you create a stronger and more engaging connection with them, until they anticipate your next direct email from your campaign.  

Now you can segment your audience into several kinds of targeting groups, depending on your email message and campaign goals. You can segment, for example, by Device Preference, Behavior, Engagement Levels, Demographics, Goals, and Needs, Purchase History, Psychographics, Interests, Location, Signup Source,Occasion-Based and many other groups. 

• Segmented emails drive 30% more opens and 50% more click throughs than unsegmented ones (HubSpot State of Marketing Report, 2023).

• 78% of marketers report that subscriber segmentation is the most effective strategy they use for email marketing campaigns (HubSpot State of Marketing Report, 2023). (Source: Hubspot Market Statistics)

20. Allows for Targeted Messaging

Once you divide your audience or customer base list in segments based on your email campaign goals, you can craft specific emails messages for each segment. By sending targeted messages, you can: 

Increased engagement: People are more likely to open and read emails that are relevant to them, and not random stuff. 

Increase your ROI.-  With segmentation and tailor messaging, you can make more accurate Calls to Action (CTA) , the group you decide that’s ready to take action. You can even make special incentives to the group by making special offers or giving them bonuses.

For example, you can send a special holiday or event discount of 20% off if they buy NOW! Or get two products in your first purchase with us. 

With this strategy you can encourage your first time customers to take action and buy almost in real time. 

21. Integration with Other Tools

Email doesn’t work in isolation; it plays well with others. Commonly, your email platform can be integrated with CRM systems, social media synchronization, or analytics tools. Enabling your email marketing solution with other systems should leverage your business’s overall marketing goals.

Here are some examples of systems that commonly can be integrated with your email platform:  

• Customer Relationship Management (CRM).
• Ecommerce Platforms.
• Website and Landing Page Builders.
• Analytics and Reporting Tools.
• Social Media Management Tools.
• Marketing Automation Tools.
• Online Survey and Form Builders.
• Others. 

You can always check with your email system provider to verify which systems can be integrated with your solution.

Final Thought

Your decision to adopt an email marketing strategy could well be the “game changer” for your small business this 2024. As you learn the ropes and refine your tactics, you’ll find that your efforts crystallize into an engine of growth for your company. 

Email marketing not only helps you build relationships, enhance brand visibility, and increase conversions, but positions your business for success in the digital landscape. 

Reference

1. 10 Email Marketing Tips To Grow Your Business in 2024 – Forbes
2. 7 Up-and-Coming Email Marketing Trends in 2024 | Twilio SendGrid
3. Benefits of Email Marketing You Need to Know in 2024 – Mayple